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  • Writer's pictureJacqlyn Sagna

The High Cost of Hiring a Bad Graphic Designer and How to Avoid It

Updated: Mar 4, 2023

Young Black woman with stressed appearance, holding her hand against her forehead.

Have you ever hired a graphic designer who didn't quite meet your expectations? Maybe their work was subpar, or maybe they just didn't seem to understand the vision you have for your brand. Whatever the reason may be, working with a bad graphic designer can be a frustrating and costly experience for small business owners. The negative consequences can range from poor brand recognition to lost revenue and more...

In this post, we'll explore the common pain points faced by small business owners who have hired bad graphic designers in the past, and how you can avoid going through the same thing! So if you're ready to take your brand to the next level, read on to learn more.


The Frustrations of a Bad Graphic Designer

As a business owner you have a vision for your brand, and you want it to be reflected in every aspect of your business—including the branding and graphic design. Hiring a bad designer can very quickly turn that vision into a nightmare. The frustration of working with someone who doesn't understand your brand, lacks creativity, and produces low-quality work is surely something that no one wants to experience!

Bad Experience, Bad Results

The consequences of hiring a bad graphic designer can be quite severe on any business owner. Poorly designed graphics could lead to a lack of credibility for your business, a terrible miscommunication with your audience, and ultimately, a loss of customers. Your branding is the face of your business, and it's crucial to get it right the first time! Continuing to work with the wrong designer will only amplify these negative consequences and hurt your business in the long run.

Measure Twice, Cut Once: Find The Right One

Save yourself the hassle by putting a little extra thought into your search for a designer. What qualities are you looking for in a designer? What is your preferred communication style? Are you in the market for speed or quality? These are all questions that you should map out and discuss with any designer that you interview for a contract or position. If they are the right fit, you will find yourselves sharing a lot of the same values and habits. Look out for the way you feel when you speak to them. Are you comfortable? Excited? A good designer will take their time to properly inform you so that you can make the best possible decision for your business. Trust your gut, ask questions, and only move forward when you feel ready!

The Bottom Line

Hiring a bad graphic designer can be a severe pain for small business owners, and its effects can have long-term impact that is hard to bounce back from. Take your time when looking for a designer and remember to make your decisions with clarity and intention. Finding a trustworthy freelancer or creative agency, like Soft Lavender Co, will bring you relief and peace of mind as a business owner. At our agency, we work with you one-on-one to create intentional designs that accurately reflect your vision and brand as a whole. We take the time to listen to your needs, and provide solutions that are customized to your specific business goals. It's time for you to get out there and hire with confidence!

Don't let one (or several) bad designers hold you back from building the business of your dreams. Get in touch with Soft Lavender Co today and let us show you the difference a great agency can make!


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